Brands don't stall on Trybe because Trybe doesn't work. They stall because no one is running it.
I run Trybe creator programs for health and CPG brands: recruiting the creators, protecting the good ones, and making sure the videos your creators make actually reach your ad account. I've made 500+ UGC ads myself, for brands like Heart and Soil, Huel, and Ultra.
Free, 30 minutes, no pitch. Bring your brand health score.
Your Trybe Score
What this score means
- 22Submission reviewsSlow
- 31Launching adsFew
- 18Chat responsivenessMissed
The vending machine
Most brands set up a Trybe program, set a commission, and wait.
Then the videos come in. Hundreds of them. You approve what looks decent, you upload a few, some run, none of it compounds. Your best creator goes quiet. The ones submitting most have never sold anything.
Six weeks later the program is technically alive and functionally dead. You are paying for a library nobody runs.
Here's the part almost everyone misses. Your brand health score is public to every creator in the app. It shows how fast you approve, how many videos you actually launch, and how quickly you reply to chats. A bad score gets buried in creator search, so you attract weaker creators, who make weaker videos, which makes your score worse.
That is the loop most Trybe programs are in. It isn't a commission problem. It's a running problem.
Submissions to review
What your brand health score tells creators
Creators check three things before they join a program:
Review speed
How long does a submission sit before it gets answered? Days, and they assume you won't run their videos.
Videos launched
Has anyone in this program actually seen their ad go live?
Chat replies
Do you answer, or do you go missing?
Get those three right and creators find you. Get them wrong and you can offer the highest commission on the platform and still lose the good ones.
The 60-second check
Open your Trybe account. When did you last answer a chat? How many videos have you launched? How many submissions are sitting unanswered? If any of those made you wince, the audit is worth 30 minutes.
Proof
500+ UGC ads made and delivered. 300+ through UGC Factory for brands including Huel, Magna, and Ultra, plus 20+ more CPG brands, and 200+ for Heart and Soil across paid and organic. I know what an ad looks like before it runs, and what happens when people who make content get told what to make.
Built and ran my own e-commerce brand for 2.5 years as the only operator. Nose to Tail, $500K a year in revenue. No team, no agency. Every ad, every product page, every dollar of spend came out of one person's calendar, so I don't hand you work I wouldn't do myself.
- Creative consultant for Heart and Soil.
- Currently consulting with brands on the Trybe platform, onboarding and structuring programs.
The 8 plays
Every strong Trybe program runs on the same four stages. There are eight plays inside them.
Your first 14 days
What I need from you inside 48 hours
- Product and account access
- One approval brief
- A named approver
- Samples shipping
- Permission to recruit on your behalf
What it costs
$5,000/month floor
or 3% of revenue (e-commerce) or 3% of ad spend (SaaS and service), whichever is higher.
Growth e-commerce brands run on percent of revenue. SaaS and service businesses run on percent of ad spend.
Example
Revenue generated$300,000
3% of that$10,000
You pay$10,000, not $5,000
The floor is not a fee I invented. It guarantees a brand actually commits spend to the creative instead of leaving it to sit. If I generate $300,000 in revenue for you, 3% is $10,000, so you pay $10,000 and not the floor. The commission is meant to win.
The commission structure is set on day one and made public to creators in your program. It is what gets the good ones to opt in, and what I hold myself to.
$3,500/month for the first 90 days in exchange for an honest case study and a testimonial at the end. After that the floor goes back to $5,000. I'm buying my own proof, and I'd rather say that out loud than pretend I have ten of them.
The guarantee
In your first 14 days: five validated creators recruited and briefed, ten videos submitted for approval, every submission answered within 48 hours.
If the batch isn't worth putting money behind, tell me and walk. I'll say so first.
My side of the line
Recruiting, the floor, the calls, the briefs, the review speed, the videos.
Your side of the line
Account access within 48 hours, one approval brief, a named approver, and samples shipping. If the product doesn't ship or the brief doesn't come, the clock stops.
Month one, you approve the batch. You're still grading me. From month two I own the review standard, because I'm the one accountable for what runs. You keep full visibility either way.
Book the free Trybe auditQuestions you're probably asking
You don't have any Trybe clients yet. Why should I be the first?
You shouldn't be unless the proof is right. I've made 500+ UGC ads and run my own e-commerce brand solo for 2.5 years. What I don't have is a Trybe client testimonial, and the 90-day discount above is how I'm asking for that.
Why not just run it in-house?
You can, and the 8 plays are yours to run. Most brands stall because nobody owns it full-time. The work is daily: invites out, submissions reviewed in 48 hours, chats answered, calls held. That's a job, and it competes with the ad account that actually pays the bills.
Can't I get creators straight from Trybe?
Trybe gives you the marketplace. It doesn't recruit for you, run your calls, or set your floor. Creators are comparing programs the moment they open the app, and the good ones join the ones that look run.
What if my product is hard to ship?
Then we test with what's available. That said, samples decide the timeline, so if shipping takes two weeks we start with creators who will work from product plus script first.
What happens after month one?
Month two is the review standard moving to me, new briefs from what ran, the floor re-evaluated for the creators who earned it, and a monthly report on what launched and what spent.
Can I cancel?
Monthly, with notice. No annual contract to escape from.
Get a look at your program.
Bring your brand health score and one question: is this program being run, or is it just set up?
Book the free audit. 30 minutes. I'll tell you what I see either way.
Book the free Trybe auditNot ready to talk? Grab the Trybe Starter Playbook (free) and score yourself on all 8 plays first.
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