We run your Trybe program. You get the winning ads.
Creators, briefs, reviews and coaching, all handled. New ads in your account every week.
Your program isn't broken. No one is running it.
Trybe gives you the marketplace. It doesn't recruit great creators, write your briefs or coach anyone. So videos pile up, creators drift, and only a few reach your ads.
- 100videos submitted
- 50never reviewed
- 40approved, never launched
- 10make it to your ad account
Every video that sits there is a test you never ran.
Everything inside Trybe, handled.
Creators
5 kept of 10 tested
Run by MattSubmissionsUnder 48h
Chat
New brief is up. Hook ideas inside.
On it. Filming Friday.
Your last one is going live.
Ads
You approve. We do the rest.
Running Trybe well is a daily job. It shouldn't be yours.
What I handle
- RecruitingFinding creators on and off Trybe, then testing them
- BriefsNew concepts every cycle, so ideas never run dry
- ReviewsEvery video answered within 48 hours
- CoachingCreator calls, feedback and a private group
- WinnersAnalyzed, broken down and fed back into the system
What you do
- Approve the ads
- Ship product samples
- Run the winners
That's it.
How to keep good ads coming.
8 plays, run every week. Most brands run one or two. That's why they stall.
Creators.
- Play 01
- Recruit, test, keep the bestProven creators in. The best ones stay.
- Play 02
- A floor, not just commissionSmart retainers keep top creators committed.
Culture.
- Play 03
- Regular creator callsWhat's winning, one new concept, open Q&A.
- Play 04
- A private group for your bestWhere wins get seen and strategy gets shared.
Creative.
- Play 05
- Winning ads shared backCreators learn from what's already working.
- Play 06
- Angles set up in your accountCleaner data, faster scaling decisions.
Operations.
- Play 07
- Every video reviewed in 48hFast reviews keep creators filming for you.
- Play 08
- Health score checked weeklySo the best creators want to join.
First batch in 14 days.
- Days 1-3
Setup
Account, tracking, programs, commission and comms.
- Days 4-7
Recruit
Creators with a proven track record who actually care about your brand.
- Days 8-11
Run
Let the system run and watch quality ads come in.
- Days 12-14
10 videos to approve
Guaranteed. Share feedback, then test and repeat.
The 14-day guarantee
By day 14, you'll have:
- 5 validated creators, recruited and briefed
- 10 videos ready for your approval
- Every submission answered within 48 hours
Not worth backing? Tell me and walk.
The clock starts once I have access, a brief, an approver and samples.
Your part: access, one brief, a named approver and samples shipping.
Simple pricing. No annual contract.
What it costs
$5,000/month
or 3%, whichever is higher.
3% of revenue for e-com. 3% of ad spend for SaaS and apps.
Example
$300K in monthly revenue x 3%$10,000
You pay$10,000
Works best for brands already spending $100K+ a month on paid social. Supplements, skincare, apparel, food, home goods, apps. If creator ads already sell your product, we should talk.
I've been the creator, the brand and the platform.
The creator
500+UGC ads made, for brands like Heart and Soil, Huel, Magna, Ultra and Geviti.The operator
$500Ka year, running Nose to Tail for 2.5 years as the sole creator, operator and marketer.The platform
TrybeI work with Trybe as a Brand Growth Consultant, onboarding and launching brand programs.So I know what makes a creator stay, what a brand needs from an ad, and where programs stall.
Questions, answered.
What exactly do you do inside our Trybe account?
I run the program day to day. I recruit and test creators on and off Trybe, set up commission and smart retainers, write the briefs, review every submission within 48 hours, run creator calls and the private group, and flag winners for your media buyer. You approve the ads and decide what to scale.
Why not run it in-house?
You can. But it's daily work: sourcing creators, answering chats, reviewing videos, running calls and writing new concepts. Most teams hand it to someone who already has a full job, and the program slows down. I've worked this from the creator, brand and platform side, so you skip the learning curve.
Can't we just get creators straight from Trybe?
Trybe gives you the marketplace, payments and tracking. It doesn't recruit the best creators for you, write your briefs, coach anyone or set up a floor that keeps top creators around. That's the part I run.
Do you run our Meta ads?
No. Your media buyer keeps control of the ad account. My job is making sure they always have tested creative to launch, with angles tagged so they can see what's working.
What do you need from us?
Account access, one brief on your product and customer, a named person who approves videos, and product samples shipped to creators. After setup, most of your time goes into approving ads.
How fast will we see videos?
The first batch lands within 14 days: 5 validated creators and 10 videos ready for your approval. From there, the roster grows as the current group delivers.
What does it cost, all in?
My fee is $5,000 a month or 3%, whichever is higher. Creator pay is separate: commission through Trybe, plus any smart retainers we agree on. We'll map out the full numbers on the strategy call.
What if we're not on Trybe yet?
I'll set it up with you: the account, tracking, commission, program settings and the first creator invites. That's what days 1 to 3 are for.
What happens after month one?
I own the review standard, new briefs come from what ran, and you get a monthly report on what launched and what spent.
Can I cancel?
Yes. Month to month, no annual contract. Just give notice.
Is your program being run, or just set up?
30 minutes. Bring your health score.
Book a free strategy callNot ready to talk? Get the free Trybe Starter Playbook.
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